5 Things You Must Consider to Optimize Your WooCommerce eStore

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Whenever we opt for a WooCommerce eStore development, we often overlook so many aspects of eCommerce optimization without even realizing its importance. If our eStore is well-optimized for every aspect, it is bound to get us higher conversions and profits. Thus, it becomes crucial to  hire WooCommerce expert who can assist you with optimization part as well. Below, I have tried to come up with some areas to consider while developing your WooCommerce web store: Page Layout Landing web pages always act as an excellent marketing tool that can generate leads or even direct sales for your eCommerce business. Landing page optimization should always be smart enough to convert visitors into loyal customers. Every first time visitor or user heavily rely on homepage layout and content more to determine your business type. A few things to consider in choosing your WooCommerce web page layout: Keep it simple, Avoid using tags, Brand Listing (in case so ...
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Top Reasons To Make The Switch to BigCommerce Stencil Theme

BigCommerce is widely recognized as #1 eCommerce platform and costs you only 1/4 of other on-premise solutions such as Magento, with no maintenance, hosting or update expenses. This platform is explicitly designed to aid the needs of SMEs as well as large enterprises. It has an eCommerce solution for every online merchant’s needs.

As per a research done by Ipsos (a market research company), BigCommerce merchants face 28% growth every year, that accounts for nearly 2x the industry average.

BigCommerce facilitates its customers with all the significant tools that are required to escalate sales and eventually reform your bottom line. And, it caters the high-volume businesses with more advanced features, premium support, and enterprise-grade hosting. A few of BigCommerce powered stores include top brands like Toyota, Kodak etc.
If you are also one of BigCommerce’s prestigious online retailer and wish to do some changes to your website’s current look, then this robust eCommerce platform has a plethora of themes to offer you.
Choosing a theme that connects with your customers is a vital part of your online store. It is the design of your website that attracts the customers and pows them to buy from your website. For any online retailer, web design act as an important part of any internet marketing strategy. The key areas where a great design impacts your online store are as follows:

  • Web page speed
  • Credibility of your brand
  • Conversion rates
  • Navigation
How can BigCommerce Stencil theme help you to achieve these?

Nowadays, every good BigCommerce development company is suggesting BigCommerce Stencil theme to increase your conversions. And, every one of us is curious to know what is the reason behind this. Let’s delve into this advanced theme.
Stencil is BigCommerce’s new theming engine that associates the best practices trending in terms of design standards, technology, SEO, and conversions. It lets you build a devastating online store that enthralls the shoppers and encourages them to purchase from you on any device.
It allows you gain a mobile device presence without any need to develop a different mobile theme.

Key Features:
  • Offer components for both developers and merchants
  • Highly responsive and compatible with tablets, mobile devices or desktops
  • Optimized Page Load Time
  • Industry-Specific Theme
  • Supports "On Sale" Buttons on Products
  • Allows you to choose custom fonts from the available list
  • Merchandising controls (Product Filtering, Number of featured products shown on the home page, no. of new products shown on the home page etc.)
  • 90/100 and 74/100 page speed score for desktop and mobile respectively
  • Allows you to buy themes from 3rd party marketplaces
  • Themes Marketplaces (2 free themes, filter themes with industry & featured variations), and so forth.
Stencil themes are developed on open-source, non-proprietary code to lessen the learning curve for developers and to bring access to the finest developers in the industry. Furthermore, Stencil Theme also comes with the global variable and uses handlebar templating language which means you have a complete freedom and flexibility to make changes whenever required.

BOTTOMLINE

Switching to a new theme for your existing online store would not mean any change to your analytics, SKUs, products, images and category structure will remain as they are. It will only give a new look and an enhanced ambiance to your website.




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