5 Things You Must Consider to Optimize Your WooCommerce eStore

Whenever we opt for a WooCommerce eStore development, we often overlook so many aspects of eCommerce optimization without even realizing its importance. If our eStore is well-optimized for every aspect, it is bound to get us higher conversions and profits. Thus, it becomes crucial to hire WooCommerce expert who can assist you with optimization part as well.

Below, I have tried to come up with some areas to consider while developing your WooCommerce web store:

1. Page Layout

Landing web pages always act as an excellent marketing tool that can generate leads or even direct sales for your eCommerce business.

Landing page optimization should always be smart enough to convert visitors into loyal customers. Every first time visitor or user heavily rely on homepage layout and content more to determine your business type. A few things to consider in choosing your WooCommerce web page layout:

• Keep it simple,
• Avoid using tags,
• Brand Listing (in case so many products lie under single brand).

2. Easy Navigation

Online shopping is preferred due to its convenience and time-saving features. If your website has a complex product navigation, you are more likely to lose your customers. In contrast, an easy and perfect navigation is always a key to success of your eCommerce. It leads to a higher time of user engagement on your WooCommerce store.

Every ideal website navigation should include the following:

• An interactive home page,
• Less categorization,
• Category depth (Homepage→ Category→ Subcategory→ Products).

Here, includes the level of site taxonomy that is implemented to your category pages. You need to build sub-category pages depending on your target audience nature. Whether they need some motivation to explore more or they have pre-decided their purchase.

If you have more percentage of visitors who need motivation, you can include category pages that shows it’s sub-categories, and encouraging further navigation. In case of pre-decided purchase, customers are likely to search the product listing page.

3. Page Load Speed

Page load speed has always been a topic of debate among multiple marketers. The present audience is quite impatient and definitely does not like to wait for more than 2-3 seconds for a web page to load. Therefore, if you wish to convert more from your online audience, you need to offer speed that can beat your competition.

4. Web Design

Web design plays a vital role in success of every online business. The visitors are more attracted towards a well-designed website. It helps you to communicate your aim and services efficiently to your target audience. Below are a few factors to consider while designing your website:

• compatible with multiple platforms (mobile, tablets etc.),
• personalization,
• informative,
• embrace innovations.

Keeping yourself updated with the latest design trends and techniques helps you to follow optimization strategies effectively.

5. Search Engine Optimization (SEO)

Every WooCommerce web store needs to be SEO friendly in order to get you the profits. The best SEO practices always enable you to grow more. Being profoundly impacted by technology, a customer these days looks through the required product in multiple search engines available like Google, Bing etc. Consumers always prefer to choose from top search results. The reason being, it brings reliability of those services to be on the top. Therefore, it is quite essential to optimize your WooCommerce store from SEO perspectives.

If you wish to operate a seamless online web store, it is always important to be aware of various eCommerce areas of growth and optimization prior considering WooCommerce development services.