BigCommerce and Top eCommerce Trends

In a completely saturated eCommerce market, it becomes difficult for the merchants to find out which Commerce platform best meets their business needs. The present market is full of multiple robust and versatile eCommerce platforms like Shopify, Magento, and BigCommerce. Despite the fact that these three platforms are highly popular and boast to support thousands of stores effectively, each one of them holds a different USP which may vary from merchant to merchant. For e.g., If Shopify is the best solution for an online merchant it is not necessary that it would work in the same manner as for others.

Therefore, it becomes complicated and difficult to choose one which perfectly suits your requirements.

While dealing with this fuss of choosing amongst these, I have come up with a brief of BigCommerce platform and the top eCommerce trends which we will face in the current year as well as the forthcoming eCommerce future.

The design & development services offered by any BigCommerce development agency or a freelancer always come with an ease to enjoy advanced eCommerce which allows you to streamline your business, increase sales, and lets you expand to new channels seamlessly. The existing BigCommerce supported vendors are enjoying an annual growth of 28%.

Despite the fact that BigCommerce comes at a price of $29.95 per month (which is a way high as compared to others) yet it boasts a rating of 9.5 from its customers. It may be due to a lot of robust features of this platform as given below:

- An easy to navigate interface

- Best SEO configurations

- A fair payment scheme with a lot of solid features

- excellent customer support

- Automated inventory control and flexible returns system

- A complete business intelligence reports which include 25+ performance reports (best keywords & revenue breakdowns)

- Full CMS and the list goes on.

Whenever we plan to sell online or wish to expand the active eStore, we should not consider the eCommerce platform but also focus on the dynamic eCommerce trends as they keep on changing periodically.

Below, I have tried to come up with three most influential eCommerce trends in the industry which impacts merchants as well as customers:

Influencers Marketing

As per a survey conducted by Nielsen, an approximate of 92% of consumers trust word-of-mouth around the world and go for the products recommended from their friends or family above any other kind of ballyhoo, and this proportion is set to rise in the forthcoming years.

Therefore, it is of utmost importance to build a close and influential relationship with the public whether it is through social media, happy customers or anything else. You simply need to make sure that your visitors are always impressed by your products and way of serving them. A happy client is always a great influencer for the others.

Social Media Advertising, Campaigns, and Re-targeting

When it comes to eCommerce social media always plays a fundamental role. With a huge span of mobile devices, individuals have become addicted to the social media thus, you need to become customer-obsessed to hunt for more conversions.

According to global digital report 2018, the number of social media users is up by 13% year-on-year while making the figure to 3.196 billion.

As social media changes fast thus there is too much to keep up with it. And, you can not remain outdated if you really want to succeed in your eCommerce business. A perfect combination of Social media presence and its utilization to target the potential customers is always a need of the time.

Mobile Optimization

With the rising trend in mobile technology, a number of consumers are buying through their smartphones. Thus, it becomes very necessary for the merchants to offer a responsive look and seamless buying experience to the customers as they are expecting the same quality & features of your store as on web.

By the year 2020, the global mobile commerce market would reach $284 billion as per a survey done.

Multiple payment options, digital wallets, and easy checkouts are a few features to mention in it. Others include,

- UX of mobile should be same as of web,

- Mobile-optimized search

- Product videos

Author Note:

I am a web developer and currently working with a leading IT company which is actively involved in dealing with eCommerce web development. In my 5+ years of career, I have come across numerous BigCommerce web development projects and realized the numerous facets of this versatile & unique platform. Hope you enjoyed the reading!